Salary: $66,560 – $150,000 annually
Job type: Full time
Job location: Hybrid, Walnut Creek CA
The User Acquisition team at Incline Gaming Marketing is looking for an experienced User Acquisition Manager who has a track record of mobile media buying at scale. As a User Acquisition performance marketer, you will acquire users for Incline’s growing portfolio of clients while leveraging Facebook, Google, Apple and other self-serve programmatic ads platforms to scale our UA efforts.
You will be responsible for managing medium to large UA budgets, launching and running campaigns daily, optimizing creatives, keywords and other campaign parameters. If you have experience managing UA campaigns at scale ROI-positively while delivering outstanding execution, we would love to talk to you. On top of some great perks and benefits, you will be working with a top-class leadership team, who can grow you to the next level and help you gain skills and experience to elevate your career.
For this full-time role, the salary is between $66,560 – $150,000 annually, plus bonus potential, and a suite of benefits. Compensation frameworks are tailored by role, seniority, and geography. Specific pay within this spectrum is influenced by the role’s location and additional considerations such as directly related skills, experience, and academic or professional qualifications.
What you will do
- Manage user acquisition campaigns, including Meta/Facebook, Google, Ad networks, and Apple Search
- Define media buying strategies and drive campaigns to meet the goals
- Test, explore and develop new targeting opportunities through campaign trends, analysis, and industry insights to acquire high-quality users
- Conceptualize, test, and optimize ad creatives to improve creative performance
- Launch UA campaigns in a systematic manner to target the right audience with the right messaging
- Data analyses and ad-hoc reporting that drives user acquisition, retention and monetization for a suite of mobile app products
- Optimize UA campaigns based on defined ROAS, CPI, CPA, CPD and other goals
- Creative Concepts; research the market and the target group of users and define creative concepts that can attract more users
- Creative Requests; execute the creative request from building the concepts to producing tens of different variants in an effort to improve the efficacy of creatives
- Creative Testing; continuously test new concepts and creatives while running A/B test and validating hypothesis
- Reporting; be on top of your campaign data daily and make sure to provide reporting
What you will need
- A hunger to be a continuous learner and getting things done in the mobile advertising space and the mobile app market
- Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions
- Hands-on experience with Facebook Ads and/or Google Ads is a plus but not a must
- Familiarity with CTR, CVR, CPI, ARPU, Retention and LTV is preferred
- Direct previous experience in mobile user acquisition is a plus, but not a requirement – we want determined, quantitative problem solvers with a passion for user growth
- Be in our Walnut Creek, CA, office at least 2 days per week
Why should you apply?
- You consider yourself a problem-solver utilizing complex data
- You are ambitious and looking for more responsibilities and you have aspirations to learn new skills
- You are looking to have fun while delivering and learning from the best
- You have interest in any sports and/or casino
- You like to work independently and remotely, but equally enjoy being part of a team