About Us

We are a team of experienced digital marketing and iGaming executives who recognize the need for a marketing services solution for online gambling brands.

Our philosophy is based on performance-driven marketing. We don’t just paint pretty pictures, we focus on marketing which delivers ROI.

Regulated online gaming is not just another market for us, it is all we do.

We also have a creative agency called Random Colour Animal, who are a dynamic team of design architects who create stand-out brands and digital experiences that build reputation, drive engagement and grow revenue. We have over 100+ years collective design experience within our UK team, and specialise in the global iGaming sector.

Pete Laverick

CEO & Founder


Renowned as one of the most seasoned executives in real money gaming marketing, Pete has contributed his invaluable knowledge and skills to esteemed organizations such as BetVictor, IGT, BetAmerica, Aristocrat, and PlayStudios. Each venture has further honed his deep understanding of the intricacies and dynamics of the gaming industry, equipping him with a comprehensive perspective that few can rival.

Cuneyt Unar

VP of UA


With a distinguished career spanning over 15 years, Cuneyt stands out as a leading force in the realm of data-driven mobile marketing. He has lent his expertise to renowned companies such as Google, Aristocrat, and Celer Network.

With a focus on leveraging data-driven strategies, he has revolutionized the way mobile marketing campaigns are executed, maximizing results and driving unparalleled success.

Oren Langburt



With more than a decade of invaluable experience in the realm of CRM operations, Oren is a seasoned expert in the online and mobile real-money gambling industry.

Oren’s expertise extends beyond operations, as he possesses an exceptional aptitude for promotions, bonusing, player messaging and VIP management. Prior to his current endeavors, Oren held the position of Director of Marketing for FanDuel, where he played a pivotal role in shaping the brand’s success. Under his guidance, FanDuel flourished, solidifying its position as a prominent player in the industry.

Haig Sakouyan

VP Ops & Partner Success


With an illustrious career spanning over two decades in the dynamic realm of iGaming, Haig emerges as a true industry veteran. His expertise extends across various verticals, including Casino, Sportsbook, Poker and Free-to-Play. Haig has held esteemed leadership positions at renowned companies, including BlueBat Games (Greentube), Rush Street Interactive, Bally’s Interactive, and Strive Gaming.

Haig’s proficiency spans both the operational and strategic realms, making him a dynamic leader capable of driving innovation, seizing opportunities, and overcoming challenges.

InclineBet is part of The Conexus Group

The Conexus Group’s brands specialize in online gaming, financial technology and professional services. We help companies grow, transform and evolve throughout their lifecycle.

The leading recruitment consultancy in iGaming

Since 2001 Pentasia has placed 10,000+ candidates in many of the top gaming and tech companies worldwide.


Specialist consulting and M&A advisory for the gaming market

Partis is highly experienced in providing consulting and advisory services to the gambling sector worldwide.


Make successful C-Suite and board level placements

An executive search service that provides unrivalled access to specialist senior leadership talent in the iGaming industry.


Interested in working together? Talk to us today