User acquisition
We focus only on what provides cost effective new players for our partners: We achieve CPA and CpFTD significantly lower than competitor and industry averages.
Our team of media buyers are highly experienced in online real money gaming and understand the intricacies of managing UA budgets at scale.
Reporting
We track and report on everything: if we do not measure it, we do not improve it. You will be provided with visibility on what we do frequently including daily dashboards and weekly KPI review presentations.
Leveraging
We focus on mobile app campaigns, leveraging in-app event optimization across Google and Facebook/Meta and utilizing algorithms to target players efficiently and effectively.
Embracing
We are at the cutting edge of adapting marketing technology.
◢ META (FACEBOOK)
InclineBet consistently delivers the lowest industry CPI, CPA & CPFTD for its partners.
We do this with a unique approach to buying traffic across all of the Meta properties that is 100% focused on return on investment.
- Mobile first: We focus on delivering mobile focused campaigns and creatives.
- iOS first: We consistently see great performance by focusing on campaigns that target higher lifetime value iOS users.
- Data utilization: We utilize any existing data sources/audiences to optimize campaign audiences.
- Creatives: We focus on creative elements that support offline branding with online conversion. Creative elements focus on consumer conversion triggers.
- Targeting: We constantly iterate new target audiences with various combinations of signals which serve as early indications of user behavior.
- In-app behavior: We focus Facebook media buying by leveraging in-app events to target the user that are most likely to complete certain events through advanced utilization of MMP data.
Utilizing the full suite of Google products to acquire new players.
We inherit this knowledge and translate it into a strong partnership with Google for our partners which goes beyond standard User Acquisition techniques.
- Google Search: We have a tiered approach in analyzing and interrogating the Google search inventory. Intent-based search is where we focus on achieving the most competitive CPAs.
- Google Play App: Mobile app ecosystem continue to offer unique opportunities in UA and we have years of experience in driving ROI-positive UA campaigns at scale targeting mobile app users.
- Google Display: We focus on mobile web traffic on display network where we control the placements aggressively in an effort to target relevant users.
- Google iOS Campaigns: Despite the targeting challenges, Google’s access to the large network of iOS users offers a unique opportunity for UA in the form of both mobile app and mobile web campaigns.
EXAMPLE KPI FORECAST BY PLATFORM
| CPI | Convert to Account | CPA | Verify Success | CPVA | Convert to FTD | CPFTD | |
| iOS | $40 | 33% | $121 | 82% | $148 | 55% | $269 |
| Android | $30 | 27% | $111 | 80% | $139 | 50% | $278 |
| Web | - | - | $125 | 80% | $156 | 55% | $284 |
| CPI | Convert to Account | CPA | Verify Success | CPVA | Convert to FTD | CPFTD | |
| iOS | $32.50 | 25% | $130 | 79% | $165 | 55% | $299 |
| Android | $22.50 | 20% | $113 | 76% | $148 | 50% | $296 |
| Web | - | - | $115 | 77% | $149 | 55% | $272 |
