iGaming’s International Link: U.S. iGaming Digital Marketing Expert Acquires UK Creative Agency

MARCH 27, 2024

InclineBet, a specialist digital marketing company for the global regulated iGaming market, is delighted to announce its acquisition of full service creative agency Random Colour Animal (RCA).

RCA specializes in brand, UX/UI and marketing asset design for the iGaming sector, and has extensive experience creating engaging campaigns and user experiences to land and retain new customers.

Speaking about the partnership, Pete Laverick, CEO of InclineBet, said, “We’re thrilled to have the team at Random Colour Animal on our side to help support our partners’ user acquisition and player engagement strategies. There’s a great synergy between our two companies. We both take a performance-driven approach to creative content – it’s not about pretty pictures, it’s about creatives that drive results for our clients. I can’t wait to see our output over the next few months and where this partnership will take us.”

The partnership enhances InclineBet’s services for a global partner base across iGaming. With InclineBet HQ’d in the US and RCA in the UK, the collaboration will truly deliver end-to-end digital marketing solutions for player acquisition and user engagement globally.

InclineBet is the iGaming sector’s leading performance marketing partner on Meta (Facebook). Its focus is on driving ROI for its partners, including robust testing and iteration of both visuals and messages within its creative, resulting in low cost per new depositing customer in fiercely competitive markets. RCA’s brand and design services will build on this approach, combining data insights, brand identity and outstanding design to deliver engaging creatives across multiple touchpoints.

Jo Dennis, Co-Founder and Director at RCA, said: “Our combined offering gives our global clients a strategic advantage. From attracting players with strong branded ads and placements, to retaining them with optimum user experiences when they land and engage, we’re able to deliver a full suite of data- and brand-driven marketing strategy and execution services.”

InclineBet’s and RCA’s combined offering includes:

● UA media buying across Meta (Facebook, Instagram), Google, Apple, TikTok, X, Connected TV and a wide variety of networks

● Strategizing and executing multi-channel CRM campaigns

● Managing ad budgets and performance metrics

● Producing creatives for UA campaigns and CRM promotions

● Creating and evolving brand identities and assets

● Designing digital user interfaces and landing experiences

To discuss performance-driven marketing please contact [email protected].

About InclineBet

InclineBet provides specialist digital marketing services for the global regulated iGaming market, offering full-service and flexible marketing solutions backed by data analytics and measurable results. Part of the Conexus Group, partners benefit from an extensive network of specialist expertise and services tailored to the iGaming sector. To find out how InclineBet can take your online gaming marketing to the next level visit www.incline.bet

About Random Colour Animal

Random Colour Animal (RCA) provides engaging creative that deliver a competitive advantage. The company builds B2B and B2C brands and designs digital interfaces and marketing assets that get results. From animation and brand strategy to UX/UI platform and product design, RCA works across FMCG, Media and FinTech and are specialists in iGaming. randomcolouranimal.com

For all media enquiries please contact Brooke Petersen – Chief Marketing and Growth Officer for The Conexus Group. [email protected]